Evaluation

Evaluation questions:

1) What did you find the most challenging and why?

The most challenging part of this project was the editing and cutting of the each clip and making sure that each sequence matched the original. We also experienced technical difficulties with some of the clips being over written, however we resolved this and managed to get the clips working again. After resolving this the editing process became easier and we had the editing finished within a few days of working on it. Between us we managed to take turns in editing which was challenging sometimes as one of us would pick up differences between the music video and ours that the editing person wouldn't notice.  

2) What will you do differently when you make your A2 product next year?
I would look more in detail of the framing of the filming better so that each angle and shot is similar to the original. I found that in some clips of our music video it wasn't as accurate as some different clips. Maybe if we looked at the clip in more detail and looked more specifically at the framing it would probably look more like the original video. Also I would maybe refilm some of the clips that are not as accurate to improve this.

3) How has doing this task helped you and why? What have you taken away from this experience?

This task has helped me to understand editing because I haven't used a editing software before and I didn't realise how simple and easy to use it is. From this experience I have gathered that the planning for the music video is more time consuming and important than the actual producing and editing of the final music video. If the planning isn't accurate and isn't broken down and analysed efficiently, then the filming wont be as accurate and the shots wont be as well sequenced. Hopefully from this experiance when doing future projects I will plan more so that I know what I need to film.

4) How successful was your product? Why do you think it was successful or unsuccessful?

I think that our final product was successful because by looking and analyzing the original music video bit by bit, we where able to produce something very similar. By working as a team and setting out roles and responsibility, we where able to gather everything we could possibly need to make the filming of the product successful and replicate the set of the music video. Looking back at the final product i think that we have achieved a similar music video to the original.

5) How do you feel about developing to A2 level now you have completed this task?

I feel much more confident in progressing to A2 after doing this project because by the right planning and organisation, you can achieve what you set out to do. It has also made me realize how much time and effort is put into making a music video, even if we only produced a minute of a video. I think that when I start A2 i should go in with an open mind and be open for suggestions.

6) What do you like most/least about your final product
What I like the most about my final product is how a like the music clip is to the original. Every bit of detail was taken into account and reproduced into our clip. I think this is why it was successful. There is some shots however that where not exactly the same as the original however it was fairly close. 

Final Music Video

Locations, Cast & Props

Location
For both locations in the music video we will film at Adams house

Cast 
Natalie Wilson - Female lead
Adam Brocklebank - Male Lead
Mollie Allison - Filming
Jenny La - Editing
Poppy Coldwell - Mise-en-scene

Props
Fan
Paint & Water
Cup of Tea
Pictures
Old Camera
UK Leggings
Girls Jacket
Black & White T-Shirt
Fur Jacket
Stone Shorts

Lyrics & Timing

 

Looking at the lyrics and its location in the clip will help us to sequence our music video as each clip will represent a point in the song. This will help when filming as we can refer back to this and the original music video so that each shot and the timing of the video is perfect.

Short list & Storyboard

Shot 1) Intro music – Medium close up of main character, slowly zooms in. Grey tinge filter. There is a kettle, a cup and she is situated in a modern style kitchen. A cut to a medium close up of the woman. She is wearing a baggy white top, and her hair is in a tight grey bob.

Shot 2) Lyrics -"Summer after high school when we first met, we'd make out In your" – A medium close up shot of the character showing her in deep thought. The grey tinge filter continues in this shot. She looks up from stirring her mug and cuts to a jar of water jar.

 

Shot 3) Lyrics- "mustang to" – A close up shot of a jar, pans upwards to see the brush - cuts to a 2 shot of the couple on the bed painting. The room is dark and there is old furniture which indicated she has gone back in time. There is a brown tinge filter.

 

Shot 4) Lyrics - "radio head and on my 18th birthday" – There is then a cut to a close up of the male lead. The lighting is still dark with painting supplies everywhere.

 

Shot 5) Lyrics- "we got matching tattoos" – Continues as a close up as he puts the paint brush in this mouth. Lighting is still dark. Paint brush and sketch pad.

Shot 6) A break in the music - Then it cuts to a point of view, extreme close up of him smudging his paint across the pad.  It then cuts back to a close up of the man as he looks at her. Dark lighting.

Shot 7) Lyrics - "used to steal your parent’s liquor " – Point of view shot looking at the female lead. Pad can be seen at the bottom corner of the frame. Dark lighting, paintings in the background on the wall.

Shot 8) Lyrics - "and climb to the roof" –Cuts to a close up shot of the pad with the drawing, pans down the painting. He spins the drawing round so she can see what he’s done. Dark lighting, painting, pad

Shot 9) Lyrics- "talk about a future" – A medium close up of the female leads reaction, cuts to close up of man for next edit. Dark lighting, paintings in background 

Shot 10) Lyrics- "like we had a clue" – A close up of man smiling at her reaction, he then looks down then up again. Them cuts to the man putting the paintings on the wall. Dark lighting, edge of the pad.

Shot 11) Lyrics-  "never planned that one day" – A medium shot of man putting painting up. Cuts to female lead next to painting he has painted.  Dark lighting, tape

Shot 12) Lyrics - "I'd be losing" - Over the shoulder shot of woman stood next to painting, she points at the painting then herself. Pulls an innocent face. Then cuts to two shot of couple. Dark lighting, other painting next to her.

Shot 13) Lyrics- "you, in another" - Two shot of the couple, close up looking at them talking and laughing. They kiss. Then it cuts to couple hugging in the next shot. Dark lighting, painting in the background and the light from the window can be seen.

Shot 14) Lyric- "life" – There is a medium shot of couple hugging. The cuts to old female lead on bed back to present day. Dark lighting, props in background. What you would expect to see in a bed room, typical icronography.

Shot 15) Lyrics- "I would be your girl" – There is a long shot of woman sat on her bed. Followed by a close up cut of old female leads reaction to her thoughts. The lighting is much brighter; she is wearing a dressing gown and the white filter returns.

Shot 16) Lyrics- "we'd keep all our" – A close up of old woman's face and then cuts to mirror shot of her in the past. Bright lighting.

Shot 17) Lyrics- "promises, be us" – Close up mirror shot of her. Zooms in slowly and cuts to close up of her with a paintbrush. Dark lighting, paintbrush, paint, mirror

Shot 18) Lyrics- "against” – A close up mirror shot of the female lead looking at her fake tash. Then cuts to her waking. Dark lighting, paintbrush, paint, mirror

Shot 19) Lyrics- "the world" – A medium shot of her legs whilst she is walking, the camera pans down her legs. It the cuts to her helping the man put a fury coat on. Dark lighting, American flag leggings

Shot 20) "music" – A two shot of the couple, medium shot. Then it cuts to a medium close up of the male lead. Dark lighting, fur coat

Shot 21) "music" - Medium close up of the man then it cuts to woman walking with an old camera. Dark lighting, fur coat, does his hair

Shot 22) Lyrics- "in another" - Woman walking which is a long shot which then cuts to a medium shot. The camera tracks her. After cuts to close up of her with camera. Dark lighting, a bike in the background, old camera

Shot 23) Lyric- "life" - A close up of woman clicking camera, taking a photograph. Camera then cuts to the man with hat, medium close up. Dark lighting, old camera, leather jacket

Shot 24) Lyrics- "I would make you" - Over the shoulder shot of the woman taking a picture of the man. There is depth of field. Shot then cuts to medium shot of the female lead. Dark lighting, hat

Shot 25) Lyrics- "stay" – A medium shot of the female lead. It then cuts to two shot of the couple. Dark lighting, old camera, film

Shot 26)Lyrics- "so I don't" – A two shot of couple, sat on the sofa. Next it cuts to a closer shot of them on the sofa, laughing. Dark lighting, fury throw on sofa, film from camera.

Shot 27) Lyrics- "have to say" – A medium close up of the couple sat on the sofa. Shot cuts to medium two shot of them both. Dark lighting, fury throw, film from camera

Shot 28) Lyrics- "you were the" – A medium two shot of couple. Still laughing. The cuts to a close up of male lead. Dark lighting 

Shot 29) Lyrics-  "the one that" – A close up shot of the man. Then cuts to an extreme close up of the woman's eyes as she looks down at him. Dark lighting, fur coat, fur throw, gets pushed down

Shot 30) Lyrics - "got away" – An extreme close up of the woman's eyes. Then cuts to close up of the man’s face. Dark lighting

Shot 31) A music break - Close up of male lead,  hiding his face in coat. After cuts to a close up of woman's face. Dark lighting, fur coat and throw

Shot 32) Lyrics- "the one that" - Close up of woman pulling a funny face, low angle shot. Cuts to close up of mans face. Dark lighting, moustache wiggles

Shot 33) Lyrics - "got away" – A close up of man, with confused look. Then cuts to pictures on a table. Dark lighting, fur coat and throw.

Shot 34) "music" - High angle shot of individual pictures on the table. Then cuts to a close up of one of the individual pictures. Black and white images, dark lighting.

Shot 35 x3) "music" – Camera cuts to close up of an individual picture, during the beat of the song, the camera goes to a different picture. Black and white images, table, dark lighting. End of clip.

This a shot by shot of each frame in the music video section we will recreate. This will help us to produce and film our music video as this will be a guide line as to what the sequence consists of.

Production Plan

5th June -13th June - Planning (All take part, Natalie - Story Board, Poppy - Mise-en-scene, Jenny - Lyrics and enditing, Mollie - Props, location and mise-en-scene)

14th June - 18th June - Filming (Mollie - Filming, Natalie & Adam - Acting)

19th June - 25th June - Editing (All take part in editing each section to get it finished)

Music Video Reconstruction

This video would be interesting and reproducible because the location and props are easily accessible. Looking at the music video, I have a few ideas as to where we could shoot each section of the music video and who could be cast for the roles. Out of the two music videos we found that we could reproduce, I think this video would be easier as there is only two locations in this video, whereas in the Taylor Swift there is more.






This music video would be good to recreate for our final music video because the props and location is fairly simple and  reproducible. However, the location could be difficult to film in a similar location due to area. Also i think that the Katy Perry song would be more interesting because it is quite a well known music video and it would be great to see how we could recreate it.

Transition Group & Roles

Mollie Allison - Director
Natalie Wilson - Head of Story Boarding
Poppy Coldwell - Head of Mise-en-scene
Jenny La - Head of Lyrics & Timings

A2 Advanced Portfolio Brief

Brief Specifications

1.       A promotion package for the release of an album, to include a music promo video, together with two of the following three options:

·         A website homepage for the band;
·         A cover for its release as part of a digipak (CD/DVD package);
·         A magazine advertisement for the digipak (CD/DVD package).

 2.       A promotion package for a new film, to include a teaser trailer, together with two of the following three options:

·         A website homepage for the film;
·         A film magazine front cover, featuring the film;
·         A poster for the film.
 
3.       A promotion package for a new soap opera, to include a TV trailer, together with two of the following three options:

·         A listing magazine front cover featuring the new soap;
·         Two hyperlinked webpages (with video extract) for the soaps website;
·         A poster for the soap

4.       An extract from a new documentary TV programme, lasting approximately five minutes, together with two of the following three options:

·         A radio trailer for the documentary
·         A double page spread from a listings magazine focused on the documentary;
·         A newspaper advertisement for the documentary

7. A short film in its entirely, lasting approximately 5 minutes, which may be live action or animated or a combination of both, together with two of the following two options:

·         A poster for the film
·         A radio trailer for the film
·         A film magazine review page featuring the film