Pop Artists

When researching the pop genre artists that dominate the media at this moment in time, these images appeared in google images. With also the additional research into the pop genre artist list. Looking at these images, you can see that women dominate the pop genre majority and I think there is a number of reasons because of this.

In the early 19th century, post war, woman's role in society was portrayed as been the 'weaker' sex. This meant that they were there to be pretty and to make sure all the chores were done and food was cooked. At that time, they also had what was called the sphere of domesticity. Women were supposed to stay in the domestic, another term for their house, while men were suppose to go off to work. This changed after the first World War as women where dragged into the working society to take over the jobs while the men went off to fight. Soon many women took advantage of those jobs and made money for themselves. These jobs were otherwise known as ‘Women’s Work’. Women’s impact is simply due to the fact they are now educating themselves which has made a considerable progress. The rapid development has helped women gain good education. It also helps that they are now concerned with the improvement of their own position. From there women are now seen in political parties, education and most recently, women are now allowed to become bishops.Women have come along way since then, dominating the music industry. 

Popular Music Videos Featuring Women

Taylor Swift

From my research and own interest in the artist Taylor Swift, I find that her music videos are very popular due to the audience she targets her music at. After watching the music videos, I find that I can relate to the situations that she in counters and addresses in her music video. For example in 'We Are Never Getting Back Together' and 'You Belong With Me', her music video looks at love and breaks up. At the time the music videos where released, I personally watched these music videos numerous times as I liked the idea of falling in love and making my own decisions. Her music is mainly aimed at teenagers, whom dominate social media and control the music industry. This due to streaming and downloading music. Because this technology is so easily available to teens, it makes it accessible for teens to access the music sites like Youtube. Due to her music videos been Pop genre and a wide audience group, her music can be accessed world wide due to web 2.0. Therefore receiving over 200 million views, for her most popular songs. 

However, her new music videos has seen the pop star change her outlook on love and finding the right man, to embracing the rumors of her relationship life and 'Taylor Haters'. Creating music videos based on telling her fans that she isn't afraid of what people say. Taylor Swift has recently hit the charts with her new music video 'Blank Spaces'. 'After Taylor Swift poked fun of herself as the uncool kid with zero dance moves in the "Shake It Off" music video, the clip for new single "Blank Space" once again centers on self-parody -- this time, Swift is sending up her dating history by embracing the rumors that she's the craziest of girlfriends. "Got a long list of ex-lovers/They'll tell you I'm insane," Swift sings in the video, before proving the gossip to be correct.' - Quotation form Billboard. Taylor has changed from been a country girl to pop girl and her success has been down to the dedicated Swifty fans, standing by her and supporting her career. Having  73 million likes on Facebook, 51.5million followers on Twitter and 11 million subscribers on Youtube.

Katy Perry

I decided to research the artist Katy Perry because she has over 4 million views on each of her most successful music videos as well as becoming one of the most well known female pop artist. Katy Perry started her career signed to Capitol in 2007 after three previous record deals fell apart. Later that year, Perry released her first single, "Ur So Gay." Pop superstar Madonna became a fan of the song, calling it one of her favorites of the moment. The song drew comparisons to the likes of Lily Allen, another singer known for her quirky, cheeky lyrics. Perry said the single was inspired by the emo scene, and the "guys with guy-liner who use flatirons." Still, her career did not fully take off until the release of her next single, "I Kissed a Girl," which reached the top of the charts during the summer of 2008. With that song's success, her debut album, One of the Boys, made it into the Top 10 on the Billboard Hot 100 chart. The song also earned Perry a Grammy Award nomination for Best Female Pop Vocal Performance. Her latest album was released in October 18th 2013 and within 11 weeks it had sold 1,020,000 copies according to a report on January the 10th 2014 by Billboard.

The table above shows the Prism albums success in various different charts in the world. As you can see the album reached to the top of the charts thus demonstrating her global success. 

 

Beyonce

Looking at Beyonce's career she has had enoumous music success starting her career in a band know as Desiny's Child. She then became a solo artists and has has since then produced 5 albums; Dangerously in Love (2003), B'Day (2006), I Am... Sasha Fierce (2008), 4 (2011) and Beyoncé (2013). Her net worth is around $440 million. Her recent album was the first ever album to have a music video for each track due to the popularity of her music and demand to for producers to be attached to her album. The track 'Single Ladies' was released shortly after her marrage to Jay-z which boasted her career. Not only was the song empowering for women but the routine also proved popular for listeners. She is well known for been openly feminest which is seen through her music and music videos. 'Run the World (Girls)' was released in 2012 which appealed to the majority of women. The artists is a global well know artists and her music is played in all continents.

 

Beyonce creates songs that are often characterized by themes of love, relationships, and monogamy, as well as female sexuality and empowerment. On stage, her dynamic, highly choreographed performances have led to critics hailing her as one of the best entertainers in contemporary popular music. Throughout a career spanning 18 years, she has sold over 75 million records as a solo artist,  and a further 60 million with Destiny's Child, making her one of the best-selling music artists of all time.In 2015, music streaming service Spotify named her as the third most streamed female artist of all time on their platform. She has won 20 Grammy Awards and is the most nominated woman in the award's history. The Recording Industry Association of America recognized her as the Top Certified Artist in America during the 2000s decade.