Looking at Music Videos

Katy Perry - This Is How We Do

I like this music video because the video acts out the lyrics to the song so that you get a visual interpretation of the lyrics. During the music video animation is used which I think adds humor and also the cartoon characters appeal to the younger audience who listen to her music. In this music video a lot of techniques have been used like the neon scene, where the music video goes into darkness and the clothes are all lit up in glow in the dark material. Also the music video uses slow motion and in some scenes objects are suspended in mid air. However, in my opinion, because the song is quiet fast pace, there is a lot going on to match the lyrics which can seem like a lot is going on at once.

Duke Dumont - I Got You

At the beginning of the music video, there is a shoot out when the character puts on the headset. This is effective because the viewer knows that this action is referring to being transported to another dimension. Due to editing of the camera it is as though the person who is watching the music video, is going through what the character does due to the point of view aspect. This works well because it connects with the audience and makes the audience want to continue watching because they want to experience what he is doing and wants to see what he does next. However, one thing that I think lets the music video down, is that during the video, you cant see the singer performing. 

Wheatus - Teenage Dirtbag

This music video is effective because due to the mise-en-scene, it creates realism of a real high school from the use of costume and props. There is a range of editing and framing techniques used such as close ups, point of view shots and pan around to show the band performance, traditional of most band music videos. By using pans it helps develop the location and surrounding of the band in the music video. Also the different cuts to the close ups of the band members make the shot more interesting to watch rather than just a long shot of the performance. What I find effective in this music video is the link with the beginning and end of the music video, as they are the same scene and clearly signifies to the audience that the main character in the storyline has experienced a dream.

We The Kings - Say You Like Me

This music video is constructed very well because i think that it has incorporated the gaming world with the real world very effectively. At the beginning of the music video, it uses cartoon spray paint and writing which I think is very unusual and unique to see. It also follows a profile on the characters that are similar to how you would expect on a Kong Fu video game. This music video includes multiple different music video references. I think this makes it very recognizable to the audience because with the games being successful, they would be able to recognize them. I think that it has been executed to a high standard because when watching the music video, it is as though you are taking part in the video games.